Cafe Via Restaurant
Branding & Webpage
For this project, I captured traditional, visually appealing images of the cafe's dishes, complemented by customized sketch-like illustrations and watercolors.
These artistic elements were subsequently integrated into the creation of their menu.
Following project approval, I further extended
my services to develop a conceptual homepage.
Role & Responsibilities Included:
Staging, Food Photography, Hand Sketches, Watercoloring, Webdesign
Design Detroit: A Conceptual Exhibition Space Brand
"Design Detroit" was a student assignment at Lawrence Tech University for a real client. Students were challenged to conceptualize a brand for an underutilized downtown Detroit building, transformed into an exhibition space for artists. The envisioned brand, "Design Detroit," sought to encapsulate the city's spirit and the creative vitality of the showcased artists.
The core concept involved a dynamic visual representation: two merging D's creating a space between them. This symbolized the act of creation and the limitless potential for artistic expression. The merging D's were seamlessly integrated into business cards, letterheads, and envelopes, ensuring a consistent brand identity across various touchpoints. The website design harmonized with the overall brand identity, featuring a modern and bold layout enriched with interactive elements to spotlight artists and upcoming exhibitions. Renders envisioned the building's transformation, prominently displaying the Design Detroit logo.
Role & Responsibilities Included:
Brand Identity, Mockups, Environmental Graphic Design, Wayfinding, Signage, Renders, Webpage Design.
Cadillac Square Hotel Branding Concept.
As part of a school project for a real client at Lawrence Tech Univerosty, students were tasked with elevating the brand's aesthetic to a high-end level. I crafted a logo using black leather and gold foil as primary materials and colors. Subsequently, I developed a comprehensive brand package encompassing stationery, a new homepage, and exterior renders to enhance the overall brand identity.
Role & Responsibilities Included:
Brand Identity, Mockups, Environmental Graphic Design, Wayfinding, Signage, Renders, Webpage Design.
Trofi Herbs Branding & Webpage Concept.
Trofi was a small business venture specializing in locally grown herbs. While designing the brand, I aimed to embody a distinctly organic look and feel.
Initially, I was tasked with creating a brand identity and labels for packaging, I subsequently extended the design work to encompass a homepage concept for their new website.
Role & Responsibilities Included:
Brand Identity, Hand Sketches, Packaging, Labels, Webdesign.
Homemade Goodies: Branding, Packaging and Homepage Concept.
A client sought a quaint homemade brand design for their venture focused on selling homemade jams and other goods. I integrated hand-drawn elements and crafted digital labels to impart an authentic and organic aesthetic to the Handmade Goodies brand.
The comprehensive project encompassed the development of the entire brand identity, packaging, label design, as well as a homepage design concept.
Role & Responsibilities Included:
Brand Identity, Hand Sketches, Packaging, Labels, Webdesign.
Other Branding, Mockups,
& Personal Projects.
