HOOPS
Design System and Homepage Concept for a Small E-Commerce
Jewelry artist sought to launch her small business into the digital world, she turned to me for assistance in bringing her vision to life. She desired a fun and lively online presence with playful color schemes that mirrored the sparkle of gemstones. in addition to the
Research/Design
The initial research started with other websites, to find similar goals and audiences to get a better sense of the market and the most preferred solutions.
Next, I started with sketches, wireframes, and a design system
Final Concept
I created the basic structure of the website based on the research and the initial wireframes and created the navigation, header menu bar, footer, and the required pages. I kept the header navigation bar simple. The design of the page gives strong emphasis on both the text and imagery.
