Explore California: A Travel App

Unfold California is a mobile app crafted to inspire and assist travelers in their California adventures. The design process involved comprehensive user research to comprehend traveler needs, expectations, and pain points. Careful attention was given to the app's information architecture, ensuring efficient information retrieval and navigation. Low-fidelity and high-fidelity prototypes were iteratively tested with real users to refine the design. The result is a visually appealing and user-friendly interface that enhances the overall user experience. Ongoing usability testing is conducted to maintain accessibility and user-friendliness.