Design Detroit Branding

Design Detroit was a school project at Lawrence Tech where students were asked to conceptualize a brand for an exhibition space where artists could display their art. This space was an unused building in the heart of Downtown Detroit. My design solution was a playful and bold visual of two D's (Desing Detroit) merging and creating a space in between. The same concept was used throughout the brand, stationery, web as well as renders of the building exterior.