Cadillac Square Hotel Branding Concept

New Cadillac Square Apartments is located in the heart of downtown Detroit with a walking distance to the numerous attractions and landmarks located nearby. This was a school project at Lawrence Tech where the students were asked to create a high-end look and feel of their new brand. I created a classic logo by incorporating black leather and gold foil as its primary materials and colors. Later, I designed a full package of the brand, including, stationery, new web page, and renders of the exterior.